One of the most important parts of a PR agency's work is the media monitoring report — a way to know and verify the KPIs, impact, and ROI your event, company, product, or service is getting in the media.
We collect information, track it, and send reports and individual proof of publications or broadcasts made by traditional and digital media. Every piece of proof we send includes the quantitative and qualitative data needed to verify and analyze it.
Through our custom Dashboard, access and review your KPIs and database, and download each piece of reported proof. It includes the quantitative and qualitative data needed for verification, analysis, and better decision-making.
Service Features
Custom Dashboard
Access your information through our private, exclusive-use platform, custom-branded to match your company image, with 24/7 access via username and password.
Dashboard Features
Our system includes:
-Search by Platform or Media Type
-Search by Date Range
-Online chart builder
-Database download in multiple formats
-Individual proof download
-Keyword search
-Alphabetical or numerical sorting
Digital Media Monitored
Daily tracking and reporting of websites, Facebook, X (Twitter), TikTok, YouTube, and Instagram.
Traditional Media Monitored
Daily tracking and reporting of newspapers, magazines, AM/FM radio, and broadcast and cable TV.
Key KPIs for Digital Media
-Publication Date
-Post Title
-Account
-Public Metrics
-Post Reach
-Post Views
-Tone of Conversation
-Estimated Ad Value ($)
-Link to Original Post
-Link to Proof with Quantitative and Qualitative Data
Key KPIs for Traditional Media
-Publication or Broadcast Date
-Story Title
-Outlet and Author
-Circulation and Pass-Along
-Story Size
-Tone of Conversation
-Estimated Ad Value ($)
-Link to Original Publication
-Link to Proof with Quantitative and Qualitative Data