Frequently Asked Questions
Print press: Daily coverage of 30 newspapers in Mexico City and more than 150 newspapers nationwide.
Television: Coverage across more than 100 satellite, national, and regional TV channels in Mexico, covering news, sports, and entertainment content.
AM/FM Radio: Monitoring of AM/FM radio in Mexico City, Guadalajara, and Monterrey. We can extend coverage to the rest of Mexico and the world upon request.
Magazines: Monthly monitoring of more than 200 print magazine titles across every genre in Mexico.
Websites: Any news website in Mexico or globally.
Social Media: Monitoring of TikTok, Facebook, X, Instagram, and YouTube.
Dashboard: 24/7 access to a custom platform with your own username and password
Email: Sent to your personal inbox and/or your team's
Mobile: Real-time, express updates via WhatsApp, SMS, or Telegram
PDF: Delivered by email or WhatsApp in PDF format
24/7 Alerts: Alert service straight to your phone or email
FTP: Published directly on your own website
White-Label: Information and analysis delivered with no visual or brand link back to us
Because communication isn't managed by robots. It's managed by people.
Mass monitoring platforms collect millions of data points, but they don't understand your context, your market, or your real goals. They run automatically, in a standardized, distant way. Our approach is different.
1. People analyzing, not algorithms just delivering data
You're not talking to a system or interpreting metrics alone. You get specialized analysts who review, validate, and explain the information with you.
2. Real market knowledge and a regional focus
We don't operate from a generic global logic. We know the local and regional landscape — the outlets, the players, and the real dynamics of your market.
3. Reports built to your exact specs (and adjustable)
You don't have to adapt to a closed dashboard. We design and adjust reports around your KPIs, needs, and goals — even mid-project.
4. A direct, person-to-person relationship
You have direct contact with the team. You can ask questions, discuss results, request changes, and dig into what actually matters to you.
5. Commercial flexibility
No rigid rates or unmovable contracts. We negotiate terms based on scope, industry, and real needs — you don't pay for features you don't use.
6. Less volume, more judgment
We don't measure by mention count. We flag what's relevant, catch reputational risks, and prioritize what needs immediate action.
7. Information that's ready for decision-making
We don't hand you raw data or generic reports. We deliver conclusions, context, and recommendations.
The difference is clear
Automated platforms sell technology. We offer judgment, closeness, and decisions.
Through our Artificial Intelligence solution, we automate and speed up the search, selection, and analysis of news, ads, and social media content using advanced natural language processing technology. We detect keywords, analyze sentiment, classify relevant topics, and generate real-time reports.
That said, our team's judgment remains essential to interpret context, validate results, make strategic calls, and add editorial judgment.
It's this hybrid combination that lets us speed up processes, reduce operational errors, and maintain a high level of accuracy, speed, and relevance.
For every social media post, we calculate reach, views, virality level, engagement, and estimated monetary value.
We also report all publicly available information (account, followers, likes, URL, etc.).
Beyond the final project report in list format, every post also gets its own downloadable standalone report with all the quantitative data and its corresponding image as proof.
Yes, we can monitor media anywhere in the world. We have strategic partnerships with monitoring companies in different countries to provide global coverage.
Any of our services (News, Advertising, Social Media, or PR) can be delivered either in Spanish or translated into English.
We work with established reports, formats, and parameters — but if a client needs any modification to our processes, reports, or formats, we can adapt our processes to meet that need.
Our rates vary quite a bit and are adjusted based on the goal of the service, which media need monitoring, search terms, delivery method, language, etc.
Every client is different, so we build a custom solution based on your specific needs and information goals.
We offer a basic news monitoring report starting at $3,900 MXN/month.
It includes: news monitoring in press and websites, a custom report, search for 1 keyword, delivered via WhatsApp during weekday mornings (Mon–Fri).
First, we'd like to understand your goals and information needs. After that, we'll put together a proposal, which we can keep adjusting until we're both on the same page.
You can reach us at:
Phone: +52 55-9775-3204 and/or +52 33-3632-2020
WhatsApp: +52 33-3632-2020
Social Media: Facebook, X, Instagram, and LinkedIn
Still Have Questions?
Reach out to us through any of these channels:
Follow Us
