Social Media Monitoring

Efficient and professional social media monitoring helps with social listening — understanding what people are saying about a brand, which topics or key figures are associated with it, how people feel, and what kind of experiences (positive or negative) they’ve had with the brand. It´s the perfect tool to make the correct decisions, identify areas of improvement, and, most importantly, anticipate potential crisis events that could occur at any time.

Daily, weekly, or monthly monitoring reporting keywords, brands, competitors, hashtags, and key figures (CEO, staff, brand ambassadors, influencers, etc.) through specific and Boolean searches.

Social Media reports

Mentions Report: A comprehensive report that tracks where and when your brand is mentioned online, highlighting key topics, popular mentions, influencers, and geographic or platform-specific data. It provides insights into brand sentiment, reach, and audience engagement.

Social Media Analytics: A report that compares social media platforms to determine which is most active and effective, analyzing visits, reach, engagement, and trends to evaluate brand performance and guide strategic decisions.

Alerts: 24/7 reporting in case of any event that requires immediate attention, in order to prevent potential future crises.

Brand Reputation: Public perception analysis measuring reach, mentions, hashtags, and key figures across platforms, highlighting strengths and weaknesses.

Brand Sentiment Metric: Early warning system that analyzes positive and negative brand sentiment using data from social media, reviews, and surveys, serving as a warning for potential crises.

Word Cloud: Graphical report of word frequency, topics and keywords associated with the brand on social media.

Competitive analysis: Identify and analyze your competitors strengths and weaknesses and compare their mentions, reach, sentiment matrix, influencers, word clouds, etc.